He is perhaps best known for the bi-lingual packaging identity for Otsuka Pharmaceutical packaging. Schmid Today is a brilliant online digital archive of his projects, exhibition and new book. I like his inspirational quote below and totally agree that Design is Attitude!
“It is not coincidence that makes a designer but his continuity. And continuity means working and searching, working and fighting, working and finding, finding and seeing, seeing and communicating, and again working and searching. Designers must challenge the past, must challenge the present, must challenge the future; but first of all, designers must be true to themselves. Design is attitude.” ~ Helmut Schmid, Design is Attitude 2007
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