Chip Kidd Quotes
“A book cover is a distillation. It is a haiku of the story.”
“Design is a response to a specific problem. You are given a problem to solve, and then you let the problem itself tell you what your solution is.”
“I wouldn’t buy a book simply because I like the cover. I would pick it up. The jacket can call your attention to it. But in that sense, Oprah Winfrey is worth all the jackets in the world. A jacket is basically trying to do what she does all on her own.”
“You know, it sounds really corny to say it, but since most of my projects are book jackets, for the most part I’m inspired by whatever the book is, or by the manuscript itself. And while there aren’t a lot of graphic design ‘rules’ that I adhere to, certainly one of them is…somewhere within the problem lies the solution. I do truly believe that. I think the inspiration comes from the text, and then you sort of take it from there. A really good book cover has to work regardless of what it’s about, on a visceral and emotional level.”
“Design is the method of putting form and content together. Design, just as art, has multiple definitions, there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.”
“Simplicity is not the goal. It is the by-product of a good idea and modest expectations.”
“A logo doesn’t sell, it identifies. A logo derives its meaning from the quality of the thing it symbolizes, not the other way around. A logo is less important than the product it signifies; what it means is more important than what it looks like.”
“Typography is a hidden tool of manipulation within society.”
“People think that digital language is a fixed language, but it’s not: it’s very fluid. It’s like I’m doing a painting where the paint refuses to dry.”
“Design is more than just a few tricks to the eye. It’s a few tricks to the brain.”
Stefan Sagmeister Quotes
“My granddad wanted to become a sign painter and designer, but was stopped; my dad would have had a real talent for language, but was stopped. When I expressed a desire to become a graphic designer, I was not stopped.”
“I don’t think there is a particular responsibility on designers that is not on other professions… I think there’s a responsibility for all of us to engage on all levels.”
“Complaining is silly. Either act or forget.”
“It is very important to embrace failure and to do a lot of stuff – as much stuff as possible – with as little fear as possible. It’s much, much better to wind up with a lot of crap having tried it than to overthink in the beginning and not do it.”
“Hobbies are for people that don’t like what they’re doing.”
“You can have an art experience in front of a Rembrandt… or in front of a piece of graphic design.”
“…I think it’s ultimately inhuman to only see things for their functionality. We want things to be more than that. The desire for beauty is something that’s in us, and it’s not trivial.”
“Another thing they don’t teach you in design school is what you get paid for… Mostly, designers get paid to negotiate the difficult terrain of individual egos, expectations, tastes, and aspirations of various individuals in an organization or corporation, against business needs, and constraints of the marketplace… Getting a large, diverse group of people to agree on a single new methodology for all of their corporate communications means the designer has to be a strategist,psychiatrist, diplomat, showman, and even a Svengali. The complicated process is worth money.That’s what clients pay for.”
“Find out what the next thing is that you can push, that you can invent, that you can be ignorant about, that you can be arrogant about, that you can fail with, and that you can be a fool with. Because in the end, that’s how you grow.”
“Be culturally literate, because if you don’t have any understanding of the world you live in and the culture you live in, you’re not going to express anything to anybody else.”
“It took me a few seconds to draw it, but it took me 34 years to learn how to draw it in a few seconds.”
“The work needs to get out of your head and on to the table, and it needs to be done from the heart.”
“Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.” ~ Dieter Rams
“Fashion fades, only style remains the same.” ~ Coco Chanel
“A shoe is not only a design, but it’s a part of your body language, the way you walk. The way you’re going to mauve is quite dictated by your shoes.” ~ Christian Louboutin
“You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.” ~ Walt Disney
“Any intelligent fool can make things bigger, more complex, and more violent. It take a touch of genius—and a lot of courage—to move in the opposite direction.” ~ Albert Einstein
“Interesting things never happen to me. I happen to them.” ~ Bernard Shaw
“To achieve great things, two things are needed: a plan, and not quite enough time.” ~ Leonard Bernstein
“There is no design without discipline. There is no discipline without intelligence.” ~ Massimo Vignelli
“You can’t do better design with a computer, but you can speed up your work enormously.” ~ Wim Crouwel
“Design must seduce, shape, and perhaps more importantly, evoke an emotional response.” ~ April Greiman
“Think outside the box.” ~ Unknown
“The difference between good design and great design is intelligence.” ~ Tibor Kalman
“The details are not the details.they make the design.” ~ Charles Eames
“To design is to communicate clearly by whatever means you can control or master.” ~ Milton Glaser
“Graphic design will save the world right after rock and roll does.” ~ David Carson
“I’ve never had a problem with a dumb client. There is no such thing as a bad client. Part of our job is to do good work and get the client to accept it.” ~ Bob Gill
“If you do good work for good clients, it will lead to other good work for other good clients. If you do bad work for bad clients, it will lead to other bad work for other bad clients.” ~ Michael Bierut
“Vision without action is daydream. Action without vision is nightmare” ~ Japanese Proverb
“Good design is good business.” ~ Thomas J. Watson Jr
“Simplicity is the ultimate sophistication.” ~ Leonardo Da Vinci
“Good design is a lot like clear thinking made visual.” ~ Edward Tufte
“Design is intelligence made visible.” ~ Alina Wheeler
“Invention is 10% inspiration and 90% perspiration.” ~ Thomas Edison
“Nothing’s impossible.” ~ The Doorknob (Alice in Wonderland)
“Design is Thinking Made Visual.”
“I want everything we do to be beautiful. I don’t give a damn whether the client understands that that’s worth anything, or that the client thinks it’s worth anything, or whether it is worth anything. It’s worth it to me. It’s the way I want to live my life. I want to make beautiful things, even if nobody cares.”
“Sometimes when an idea flashes, you distrust it because it seems too easy. You qualify it with all kinds of evasive phrases because you’re timid about it. But often, this turns out to be the best idea of all.”
“I like to reduce everything to its absolute essence because that is a way to avoid getting trapped in a style.”
“Design is not a thing you do. It’s a way of life.”
“Design is what happens between conceiving an idea and fashioning the means to carry it out.”
“A person without imagination is like a teabag without hot water.”
“Thinking is drawing in your head.”
Special Thanks Inkbot Design
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